The new year often brings change in both personal and professional circumstances. As we reflect on 2026, it may be beneficial to assess your company’s digital presence and determine if a rebrand or refresh strategy is necessary. Read on to learn about how Springwood Marketing’s team of professionals works with our clients to create a brand look that accurately reflects their company.
Branding Guidelines
Regardless of whether a company decides to rebrand in the new year, outlining branding guidelines is an essential aspect of creating a consistent brand look across the company. When our team begins working with a client to assist them with a rebrand or the creation of a new brand, we compile brand guidelines such as fonts, colors, slogans, and logos to ensure that each piece of content created complements the brand. Inconsistency with branding often leads to customer confusion, as they’re unsure if a company that is using many different logos and colors is the same company each time they see an ad. Creating guidelines to follow allows brands to create a cohesive mood that enables them to be easily identifiable and recognizable.
Rebrand or Refresh: What’s the Difference?
An entire rebrand is not usually the right move for most businesses, as changing a beloved logo or moving away from long-time colors can cause customer confusion or frustration. A refresh, however, is more subtle and gives a company a new, updated look while keeping the original feel and voice of the brand. A refresh could be minor changes to a logo or adding secondary colors. Additionally, adding new slogans can change the entire feel of a brand without completely rebranding.
Partner with Springwood Marketing to Give Your Business a New Look for the New Year
Whether you’re looking to completely rebrand an outdated company logo or simply refresh your business’s overall look, our team at Springwood Marketing is here to help. To see examples of our work, be sure to check out our portfolio page. To chat with our team, contact us today to schedule a no-obligation consultation!
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