As 2026 begins, the new year is a great time to assess client-facing assets and determine whether any are in need of updates, particularly websites. A company’s website is often the first point of contact that a potential client has with a business, so it’s important that it’s up-to-date, accurate, and user-friendly. Read on to discover five signs that your business needs a website redesign.
Out-of-Date Software
Not all website platforms are created equal. If a business’s website was built many years ago, the software that was used may be out of date, causing compatibility issues with software updates or affecting how the website looks on newer technology. If this is the case, an entire website redesign may not be necessary; it may be beneficial to move the website to a new server or update the website to ensure that it is running as smoothly as possible.
Not User-Friendly
Websites should be easy to navigate and accessible for users. If a website’s navigation is not intuitive and users have to search through the website to find what they’re looking for, it could cause frustration. Websites don’t need to be complicated to be effective at communicating information to the target audience. If your website is too complex and users have a difficult time navigating it, it may be time for a website redesign.
Old Information
Ensuring that information on a website is accurate is essential for retaining customers. For example, if a restaurant had inaccurate ingredients or photos on their website that were not of their food, that may cause annoyance because a customer may feel misled. Additionally, dates for events and meetings should be accurate. A customer showing up to an event when the time changed, but that information was not corrected on the website, can be a major problem for a business’s reputation.
Modernized Look
Redesigning a website with a clean, modern, and professional look elevates a brand’s image and professionalism to consumers. Not every website should be redesigned with a sleek and wildly different theme, as branding guidelines should still be followed in a redesign, but cleaning up the overall appearance of the website may assist in giving the brand a more professional look.
Complaints About the Website
Lastly, if a business’s website is an important aspect of clients doing business with them, and the business has received feedback that their website is difficult to work with, a redesign should be considered. At the end of the day, client feedback should be heavily considered in rebranding and redesigning decisions, especially if factors such as client portals are involved.
Partner with Springwood Marketing for Redesign and Rebranding
If your business is contemplating a website redesign, our team at Springwood Marketing is here to help in every step of the process. We will listen to your concerns and work together to form a solution that works best for your business’s image. Contact us today for a no-obligation consultation and learn more about our services!
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