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As 2026 begins, the new year is a great time to assess client-facing assets and determine whether any are in need of updates, particularly websites.
January 14, 2026
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As 2026 begins, the new year is a great time to assess client-facing assets and determine whether any are in need of updates, particularly websites.
Creating digestible marketing for technical companies can be tricky, as there are many intricate aspects of industries such as oil and gas or environmental that
As the holiday season continues and 2025 comes to an end, now is the time to focus on how to optimize your SEO for the
While internal marketing personnel are an integral part of many companies, outsourcing your marketing efforts to a marketing agency such as Springwood Marketing comes with
Email marketing is an effective way to segment businesses’ clients and increase brand awareness. Additionally, using email marketing is a great strategy to keep your
Refreshing your website’s SEO for the new year is a great way to ensure your business starts the year off on the right foot. By
For local businesses, the holiday season is a crucial time to attract customers. Shoppers are actively seeking products, services, and gifts close to home, making
SEO (Search Engine Optimization) is essential for any company aiming to reach its target audience, but it is especially important for international industrial companies hoping
“Green Marketing” has become increasingly popular on social media for businesses aiming to promote sustainability and eco-friendly practices. Environmental companies can harness the power of
The oil and gas industry is a vast, diverse industry encompassing a large number of companies, so it’s important to have focused marketing efforts to
In the realm of digital marketing, it’s crucial for a company’s website to be designed with its target audience in mind. For businesses in the
Springwood Marketing, the go-to industrial marketing agency for targeted content creation, SEO expertise, industry connections, and data-driven optimization.
The impact of color in marketing is a fascinating topic that breaks down how different colors can influence consumer behavior, emotions, and perceptions. Marketers often
Looking to grow your firm in 2023? Even the most established law firms need a strong marketing strategy. Here are 3 digital marketing strategies for
In 2023, an online presence is crucial for business growth — but you must approach social media marketing with strategy. Here are a few of
Whether you’re starting a new business in 2023 or simply wanting to rebrand, you’ll need a strong logo. Your logo should be modern, sleek, and
Ready to take your marketing to the next level in 2023? The professionals at Springwood Marketing are ready to assist! Here are a few reasons
2023 is right around the corner. With a new year comes new marketing strategies. You will not see revenue growth if you fail to consider
Many people are hesitant to invest in online advertising, as ROI can be a bit unpredictable. However, positive results are possible if you are strategic
With an influx of email campaigns during the rise of COVID-19, consumers were inclined to unsubscribe from mailing lists. Therefore, many marketers have steered away
Fall is right around the corner — and with Fall comes back-to-back commercial holidays. Have you begun planning your seasonal marketing strategies? While it may
There is a learning curve to developing effective marketing strategies. Finding strategies that work for your business requires trial and error. New marketers will make
Marketing assets are the materials (physical or digital) that are used to promote your business. These are the items that help you reach your intended
Have you invested in online advertising just to see no significant results? You may need to refine your approach! Who is your target audience? What
Marketing is an investment. If you choose to outsource with an agency, you should carefully vet all your candidates before signing a contract. Not every
Inspired by the growing popularity of short-form video content, Instagram unveiled Reels in late 2020. This new form of Instagram content has created opportunities for
Content marketing is ineffective if you are not writing for your intended audience. Read the room! Understanding your audience means choosing the proper tone, diction,
There is no “one-size-fits-all” marketing strategy. Your marketing strategy should be unique to you and your business. Springwood Marketing offers 3 tips for creating an
You want to build your online presence through content marketing but you’re not quite sure where to begin — right? For beginners, this process can
In 2022, we work smarter — not harder! Business owners are looking for everyday solutions that increase productivity and efficiency. Strong marketing strategies are crucial
If you want to grow your business online, your products and services must appear on the first page of Google search results. In 2022, integrating
Content marketing is one of the best ways to showcase your expertise and engage your audience online. However, if you’re constantly creating, it can be
For business owners, the internet has provided limitless opportunities for growth. With the help of social media and search engines, businesses can reach new audiences
Content marketing is one of the most effective ways to promote your products or services and solidify your reputation as a leading expert within your
With about 30 million monthly users in the US, TikTok provides businesses the opportunity to reach new audiences with engaging video content. However, with the
Establishing an online presence is crucial in growing your brand. With almost 5 billion active internet users (Statista) — that’s over half of the global
As we see shifts in consumer demands, we must adapt by enhancing our marketing strategies. With every new year, new marketing trends and strategies emerge.
According to Google, about 97% of consumers use the internet to find local businesses. Therefore, having a strong online presence will increase your chances of
Social media is a rapidly expanding area of business marketing, especially Instagram. Take advantage of the easy-to-use platform and grow your business. Below are a
As we approach the halfway point of the year, we can reflect on the trends and predictions of 2019. Based on a poll done of
Communities around the world have felt the effects of COVID-19 in various ways. Many businesses have closed temporarily, while others have closed permanently. Families everywhere
The holidays are rapidly approaching and most catering businesses are filling up their bookings for the rest of the year. For the food and beverage
Goals seeming out of reach can be met with the help of a good marketing agency. However, without a collaborative relationship, a company may feel
According to a recent survey, 86 percent of consumers use the internet to find local businesses. This means companies need to increase their digital footprint
A website becomes an essential tool when running and growing a business. However, without traffic, your site isn’t doing its job. With almost two billion
In terms of marketing a business, search engine optimization (SEO) is the heart of a successful article. However, business owners must stay on top of
Word of mouth–or reputation marketing–has always been an innate key marketing tactic to a small business’ success. 90% of consumers read online reviews before visiting
Chances are you’ve habitually used Google’s mapping service to find a local business near you. Google Maps has the ability to eliminate the middle-man between
Grow Your Business TodayInvesting in SEO Services and Digital Marketing.The “online marketing era” has taken over this generation. A new way of advertising has evolved.
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